For months I have been wondering about the listings that some sites have been able to get where the main listing in Google has a list of links under it to interior pages.  It seems like an invaluable addition to the free organic listing these sites already have.  Today, I found out more information about the Google Sitelinks.

Google uses an automated algorithm to determine the links for the main interior pages and to decide if the site is authorative enough to deserve these special listings.  So far it seems like only the top 1-2 listings on highly competitive phrases get these type of listings.

Now we know that it is automated and depends on site layout and popularity.  I guess that’s a start.

This entry was posted on Friday, September 8th, 2006 at 1:09 pm and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.